Global B2B Partner Programs

Share your story with current Specialists and active California sellers

California STAR Specialists, totaling more than 25,000 in 14 key markets, are the best and most productive sellers for California around the world.

This vast group of travel professionals rely on the content and tools within the California STAR Sales Companion™ to become trained Specialists, match experiences and product with their clients’ preferences, and close more bookings.

As a California Industry Partner, you now have the unprecedented opportunity and access to this global group of premier sellers. There are two ways to participate as a partner detailed below. But first, watch this promotional reel Visit California produced as they relaunch the program around the world.


LEVEL I: Premium Directory Listing “Showcase”

The Directory is a basic, searchable, listing open to California destinations, accommodations, tours, activities, and transport partners. The directory allows agents to explore and discover options to match their clients’ preferences; and, ultimately, where the bookings are realized.

The opportunity in the directory is to upgrade to a premium Showcase listing. A showcase is a premium listing, delivered at the top of every relevant search result. When sellers are searching for accommodations, tours, attractions, etc.; the listing clicks through to a full- featured microsite that you control and, can change, and update in real-time.

Here is an example of a Showcase...

Sales Companion Highlights:

Today’s content needs

Easily digested content for on–the-go or at home, and in today’s preferred media types.

Unique Content

Unique content to bring added perspective, hear from other experts with relevant tips, or entertain with mini games.

Downloaded to the Device

Forget the buffering and stuttered playback world of the Internet. Everything resides on the device for instant access, anytime, anywhere

Real-Time Directory & Booking Channel

LIVE directory of private sector partners for destinations featuring real-time two-way communication. For private sector partners, direct integration of booking engines and itinerary planners.

Adaptive Content

Supports meaningful, personalized content for the individual user, easily accessed within one tap at all times.

Creating Instant Experts

All selling content is aggregated in the toolbox for point of sale usage to help agents convert more frequently…no wifi, no Internet required.

The opportunity for you as a supplier or visitors bureau (cvb) is simple.

The Showcase and Directory is a searchable basic listing of all California destinations, accommodations, tours, activities and transport partners for agents to explore and discover options to match their client’s preferences.

Those suppliers who wish to shine a brighter spotlight on themselves by having a microsite to tell their story, host current videos and brochures and communicate and broadcast real-time offers and inspiration to agents worldwide, have the opportunity to be first of mind whenever California is being booked and build direct relationships with producers worldwide.

LEVEL 1: Directory Showcase

A premium global listing within the searchable B2B directory and contextually placed within the Discover California content. With interactive filters and map-based interface for sellers to find, discover and connect with California Industry Partners.


  • Logo, Icon Images, Product/Destination overview (500 words), Key contact information, Google Map location
  • Upload up to 4 Video’s and 6 Brochures at a time - swap out anytime.
  • Links to Social Media, Review Sites, URL’s and Booking Engine
  • Trade promotion or offer (also featured in the search results)
  • Contextual Showcase placement within chapter content
  • Password protected admin access for easy, and immediate content /collateral updates
  • Available via Web & all IOS and Android Devices globally
  • KPI Reporting -Total and Monthly: # Searches returned in results, total clicks, video views, brochure views/downloads, # favorite
  • Global Reach: Translated for ALL 13 Visit California global markets: Australia, Brazil, Canada, China, France, Germany, India, Japan, Mexico, Scandinavia, South Korea, United Kingdom and the United States.

LEVEL II – Certified Agent Mini-Training (also includes everything in Level I)

Agents globally will be using the California STAR training program as the foundation of their long-term sales commitment to California. Once they become a STAR graduate, additional courses become available to the travel professional to continue their sales journey to the next level.

The STAR program is available on Web, iOS and Android in 13 markets around the globe.

With Level II participation, the opportunity is available to produce a training chapter specific to you and offer it as part of the training curriculum within the STAR platform.

Would you like to see a mini-training module? Watch the below video for an example...

Certified Training Highlights:

Instructional Design & Balance

Short-form, 30-second burst media, and a better balance of experiential media to anchor learning.

Dynamic Assessment

Learning made Fun! Move beyond numbing multiple choice, and benefit from additional content reinforcement beyond ‘correct/incorrect.’.

Shorter Chapters

Train in 15-minute intervals, and convert more registrants to graduates. Think Coursels, or course morsels.

Expedited Registration

Nothing kills the performance of a training strategy quicker than a lengthy registration and onboarding path. We get agents training within 1 minute.

Cross- Device Native Style

We produce three separate versions of the training. Apple devices, Android devices, and Web to maximize the training potential of each device.

Expand Your Audience

Playing into the current content and device preferences will allow you to maximize reach, registrations and conversion of motivated graduates.

The opportunity for YOU is to increase awareness and understanding of your product with these highly qualified and targeted California Expert graduates, via your own training module to most effectively share your specific sales information.

LEVEL 2: Mini - Training + Directory Showcase

Everything in Level 1 PLUS a stand-alone, custom training module allowing agents to become experts on your product, or region, from within the Visit California STAR platform. Once a seller graduates the STAR program they are introduced to additional mini-training modules they self –select.

Your training module includes:

  • 8 pages / 300 words per page (2,400 total)
  • Multiple image slideshows, web links, maps, sales tips, YouTube links, pdf’s and infographics
  • Included: post-produce two 45 second ‘auto-play’ video’s to link content like STAR chapters, from existing commercial or promo reel
  • 5 question multiple choice quiz
  • Full editorial services to match STAR Program tone and style.
  • Content Management System to update images, links, and collateral throughout year.
  • Available from Web and all IOS & Android devices.
  • You own the database of agents that register and graduate, from your training courseware.
  • Password protected reporting dashboard for export anytime
  • Global Reach: Translated for ALL Visit California global markets: Australia, Brazil, Canada, China, France, Germany, India, Japan, Mexico, Scandinavia, South Korea, United Kingdom and the United States.

LEVEL 3: Your own custom training and Sales Companion

Imagine everything in the STAR program was built for you… the Design, Training, Fast Facts™, Sales Toolbox™, and Directory. Then take your multiple chapters of training and have it also exist within the STAR curriculum – accessible to all STAR Specialists.

In essence, a super-charged program that affords you a customized sales enablement and training platform localized for YOUR core markets and aligned with YOUR strategy, with the additional benefit of the training chapters visible within the STAR platform and front and center with those Specialists.

Connect now, Learn more.

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